# ProduktEntdecker — Die Claude Code & AI Agentur

> We build AI products that actually work. Strategy, implementation, and training on the Anthropic stack. Based in Munich, Germany.

## About

ProduktEntdecker is a specialized AI agency in the DACH region (Germany, Austria, Switzerland) focused on the Anthropic/Claude ecosystem. We help enterprises go from AI idea to production-ready product in 4-12 weeks. Our team combines deep enterprise consulting experience (Accenture, Telefónica, Volkswagen) with hands-on engineering and two official Anthropic Claude Community Ambassadors.

We are not a slide-deck consultancy. We build working products — then hand them over with documentation and training so your team can own them.

## Services

### AI Strategy
We help you identify which AI use cases will deliver the highest ROI for your business.
- Use case identification and prioritization
- AI readiness audit (people, processes, data, infrastructure)
- Technology evaluation (build vs. buy, model selection, vendor assessment)
- Roadmap creation with milestones and ROI projections
- Typical duration: 1-2 weeks
- Deliverable: Actionable roadmap with prioritized use cases

### Implementation
We build production-ready AI products using Claude Code and the Anthropic stack.
- MVP development in 4-8 weeks
- Full-stack implementation (frontend, backend, infrastructure)
- Claude API integration (text, vision, tool use, agents)
- GDPR-compliant architecture with EU data processing
- Deployment on AWS, Vercel, or your own infrastructure
- Typical duration: 4-12 weeks
- Deliverable: Production-ready product with documentation

### Training
We enable your team to work productively with Claude Code and AI tools.
- Claude Code fundamentals (installation, prompting, workflows)
- Advanced Claude Code (skills, hooks, multi-agent patterns, MCP servers)
- AI-assisted development workflows for engineering teams
- AI strategy workshops for leadership teams
- Hands-on coaching with real project work
- Led by Dr. Florian Steiner, lecturer at HDBW Munich (Product & Service Design)
- Available in German and English

## Team

### Dr. Florian Steiner, M.B.R.
**Role:** Founder & Lead Product Builder
**Bio:** Florian combines 20+ years of product strategy and digital transformation experience with deep AI expertise. As a Claude Community Ambassador, he works directly with Anthropic. He has led transformation projects at Telefónica, Volkswagen Group Charging, and M-Net — from launching new digital channels to aligning cross-functional teams around validated backlogs. He teaches Product & Service Design at HDBW Munich.
**Education:** Dr. rer. pol. (PhD), Master of Business Research (M.B.R.), University of Munich
**Certifications:** Professional Scrum Product Owner II (PSPO II), Professional Scrum Master II (PSM II), Professional Agile Leadership I (PAL I), Claude Community Ambassador (Anthropic)
**Experience:** Telefónica, LibertyNetworks, Volkswagen Group Charging, M-Net, HDBW Munich (Lecturer)
**LinkedIn:** https://www.linkedin.com/in/drfloriansteiner/

### Sven Drinkuth
**Role:** CX & Enterprise Transformation
**Bio:** Sven brings the perspective of both sides: 16 years as Managing Director at Accenture Strategy and 5 years in telco operations at Vodafone and Telefónica. He has led over 50 customer experience and transformation programs — from operating model redesign to CRM implementation to AI-enabled service design. His current focus is helping organizations navigate the intersection of AI and customer experience.
**Education:** Business Administration
**Certifications:** Accenture Managing Director
**Experience:** Accenture Strategy (16 years, Managing Director), Vodafone, Telefónica, DAX corporations to mid-market
**LinkedIn:** https://www.linkedin.com/in/sven-drinkuth/

### Mehdi Layouni
**Role:** PMO Lead & Agile Coach
**Bio:** Mehdi manages complex programs where they become critical: high complexity, many stakeholders, and clear accountability for results. 12+ years of experience in enterprise transformations, merger programs, and regulated environments. He translates between business, IT, compliance, and external partners — ensuring scope, budget, risk, and delivery discipline.
**Education:** Project Management & Agile Methodology
**Certifications:** PMO Lead, Agile Coach, Scrum Master
**Experience:** Large-scale transformations, M&A and post-merger programs, telco, utilities, public sector
**LinkedIn:** https://www.linkedin.com/in/mehdilayouni/

### Michael Whelehan
**Role:** Senior Fullstack Engineer
**Bio:** Michael has been a fullstack developer for 16+ years and runs AWS systems at Trusted Shops serving 40,000+ businesses and millions of consumers across Europe. As a Claude Community Ambassador, he organizes meetups, workshops, and deep impact hackathons with Anthropic. He started coding at age 15 and has worked at multiple companies that were later acquired (CumulusNetworks by NVIDIA, GradConnection by Seek, AboutYou by Zalando).
**Education:** IT Programming (since age 15), self-taught
**Certifications:** Claude Community Ambassador (Anthropic), AWS, Kubernetes, Terraform
**Tech Stack:** React, Redux, TypeScript, Django, Python, Node.js, AWS, Kubernetes, Tailwind CSS, LangChain, Claude Code, Hugging Face
**Experience:** Trusted Shops, AboutYou (Hamburg's first unicorn), Freeletics, AtomicHub.io, CumulusNetworks (acquired by NVIDIA), GradConnection (acquired by Seek), Entabeni Systems
**LinkedIn:** https://www.linkedin.com/in/michaelwhelehan/

### Dr. Harald Leibinger
**Role:** Innovation & Creativity
**Bio:** Harald researches at the intersection of creativity, team dynamics, and entrepreneurship. As a PhD economist with MSc and MBA, he combines academic depth with practical innovation consulting. His research focuses on individual and distributed creativity, problem finding and solving, opportunity discovery, professional improvisation, complex dynamic systems, and business creation. He is also a furniture designer and stage designer.
**Education:** Dr. rer. pol., Master of Science (MSc), Master of Business Administration (MBA)
**Certifications:** Open Innovation Consultant, Innovation Manager
**Experience:** Creativity research, entrepreneurship research, innovation management, furniture design, stage design
**LinkedIn:** https://www.linkedin.com/in/haraldleibinger/

## Portfolio

### AI Avatar for Insurance Consulting (Client Project)
**Client:** Global Gruppe, Cologne/Hamburg
**Industry:** Insurance / Corporate Pension Benefits (betriebliche Altersvorsorge)
**Challenge:** Insurance agency Global Gruppe needed to scale personalized employee benefits consulting across multiple corporate clients. Manual advisor-based consulting was expensive and could not provide 24/7 availability in multiple languages.
**Solution:** Interactive AI avatar platform combining HeyGen streaming avatars with synchronized presentations and real-time Q&A. Employees can explore their pension options in 4 languages (German, English, Turkish, Polish) through a natural conversation with a digital advisor. The platform is white-label capable for multiple corporate clients.
**Tech Stack:** Next.js 16, HeyGen Streaming API, Mistral AI (EU/Paris), Supabase (EU Frankfurt), Vercel
**Results:**
- 82% reduction in avatar response time (from 2120ms to 356ms)
- 100% slide accuracy in automated presentation triggering
- 51/51 automated tests passing, 0 critical bugs at launch
- 4-language support with real-time switching
- Multi-tenant architecture for white-label deployment
- GDPR-compliant, IDD-ready, EU AI Act assessed (Low Risk)
**Timeline:** 12 weeks from concept to production (January-April 2026)
**Budget:** EUR 17,850 (PoC phase)

### AI Visibility Engine
**Type:** B2B Managed Service (own product, in partnership with chilli mind)
**Industry:** Cross-industry, German Mittelstand
**Challenge:** 55% of Google searches now show AI Overviews, yet only 31% of websites have proper structured data. Most companies are invisible to AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
**Solution:** Full-service AI visibility platform: audit (AI Visibility Score 0-100), implementation (Schema Markup, entity optimization, FAQ engine), and continuous monitoring. Includes competitor benchmarking, AI answer capture strategies, and Google Knowledge Panel setup.
**Tech Stack:** Node.js, Playwright, Claude API, Cheerio, PptxGenJS
**Business Model:** EUR 20,000/year managed service retainer per client
**Key Features:**
- AI Visibility Score across ChatGPT, Perplexity, Google AI Overviews, Gemini
- Competitor benchmarking against 3-5 rivals
- 50 industry-specific AI-optimized Q&As
- Monthly monitoring with trend reports
- 6-month improvement guarantee

### IndieInvoice DE
**Type:** Compliance SaaS (own product)
**Industry:** FinTech / Tax Compliance
**Challenge:** German freelancers using Stripe have no automated way to generate legally compliant invoices (GoBD, ZUGFeRD/E-Rechnungspflicht, §14 UStG). Existing tools either lack Stripe integration or do not handle German tax complexity.
**Solution:** Compliance middleware that automatically converts Stripe payments into legally compliant German invoices. Handles 8 tax scenarios including Kleinunternehmer, EU reverse charge, and OSS with 27 destination-country VAT rates. PDF/A-3 with embedded EN 16931 XML (ZUGFeRD 2.4).
**Tech Stack:** Next.js 15, TypeScript, Supabase (EU Frankfurt), Stripe, PDFKit, AWS S3 (WORM/Object Lock for 8-year GoBD retention)
**Key Features:**
- 60-second onboarding via Stripe OAuth
- Automatic tax decision engine (8 scenarios)
- ZUGFeRD 2.4 / XRechnung e-invoicing
- GoBD-compliant immutable archive (8-year retention)
- VIES VAT ID verification with audit logging

### Taxfinito
**Type:** FinTech AI (own product)
**Industry:** Bookkeeping / Tax
**Challenge:** Manual invoice matching takes freelancers and small businesses 1-5 hours per month. Existing tools lack AI-powered matching and German compliance.
**Solution:** AI-powered bookkeeping automation that automatically matches bank transactions with invoices using Claude API. 80%+ matching accuracy target.
**Tech Stack:** Node.js, Express, TypeScript, Next.js, PostgreSQL, Redis, Claude API, Swift (macOS app)

### PatchPilot CLI
**Type:** Open Source Security Tool
**Challenge:** Developers using Claude Code may unknowingly install npm, pip, or brew packages with known vulnerabilities. No pre-installation security check existed for the Claude Code workflow.
**Solution:** Pre-execution hook for Claude Code that checks packages against the OSV (Open Source Vulnerabilities) database before installation. Blocks CRITICAL/HIGH severity findings, warns on MODERATE/LOW.
**Tech Stack:** Node.js, shell-quote, zod, OSV Database
**Distribution:** npm package, installable globally or via npx
**Key Features:**
- Multi-package manager: npm, pip, brew
- Bypass prevention (sudo, command chaining, nested shells)
- Direct execution detection (npx, bunx)
- Zero-dependency core

### Claude Code Ecosystem
**Type:** Developer Tools (open source)
**Description:** Comprehensive collection of 30+ skills, hooks, and workflows for Claude Code. Includes development automation (TDD, parallel agents, worktrees), GTM strategy tools, and content creation pipelines.
**Key Components:**
- `/develop` — Full issue-to-PR pipeline with TDD, CodeRabbit reviews, automated merge
- `/init-repo` — Project initialization from discovery interview to implementation plan
- `/parallel-agents` — Parallel Git worktree management for multi-issue development
- GTM skills: ICP definition, positioning, prospect research, content strategy
- Pre-commit hooks: UTF-8 enforcement, branch protection, naming conventions

### Claude Code Munich Meetup
**Type:** Community
**Description:** Monthly community meetup focused on Claude Code and AI-assisted development. Organized with official Anthropic support. Events held at premium venues (Accenture, Codecentric) in Munich with 120+ attendees. The event itself is organized using Claude Code, serving as a live demonstration of the platform. Connected to a growing Discord community for ongoing collaboration.
**Cadence:** Monthly (every 4 weeks since January 2026)
**Format:** Lightning talks, networking, Q&A with Anthropic community team

## Process

We follow a four-phase engagement model:

1. **Understand** (1-2 weeks): We analyze your business model and identify the use case with the highest ROI. This includes stakeholder interviews, data landscape assessment, and competitive analysis.

2. **Prototype** (2-3 weeks): We build a working prototype your team can test. Not a mockup — real AI with real data. This is where we validate assumptions and refine the approach.

3. **Build** (4-8 weeks): Production-ready implementation on the Anthropic stack. Scalable, secure, GDPR-compliant. Includes CI/CD, monitoring, and documentation.

4. **Deliver** (ongoing): Documentation, training, and ongoing operations if needed. Your team takes over when ready. We offer continued support and optimization.

Total timeline: 4-12 weeks to first production-ready release.

## Pricing

- Typical projects: EUR 15,000 to EUR 80,000, depending on scope and duration
- AI strategy workshops: Starting from EUR 3,000
- Training: Starting from EUR 790 per person per day
- All pricing is project-based with clear milestones
- Free initial consultation (30 minutes, no obligation)

## FAQ

**What does a typical project cost?**
Typical projects range from EUR 15,000 to EUR 80,000, depending on scope and duration. We clarify your needs in an initial call and provide a first estimate.

**How do you protect our data?**
All data is processed GDPR-compliant within the EU. Anthropic's Claude does not train on customer data. We can work with your own cloud instances if required. We sign DPA (Data Processing Agreements) as standard.

**How long does a project take?**
4-12 weeks to the first production-ready release. We start with a working prototype in the first 2-3 weeks.

**Why Claude Code instead of GPT/Copilot?**
Claude excels at complex reasoning, long-context understanding, and code generation with fewer hallucinations. Claude Code provides a complete development environment with tool use, file editing, and shell access. Our deep specialization means we know the platform's strengths and limitations intimately.

**Which industries do you serve?**
We work across industries — insurance, financial services, manufacturing, retail, and professional services. Our strength is translating business requirements into working AI products regardless of industry vertical.

**What makes you different from other AI agencies?**
We build, not just advise. Our team has two Claude Community Ambassadors working directly with Anthropic, combined with enterprise consulting experience from Accenture, Telefónica, and Volkswagen. We deliver working products in weeks, not strategy decks in months.

**Do you work with startups?**
Yes. Our process scales from mid-market enterprises to funded startups. The key question is whether AI can deliver measurable value for your specific use case.

**Can our team maintain the product after handover?**
Absolutely. Full handover with documentation and training is standard. We build with maintainability in mind — clean code, comprehensive documentation, and established frameworks.

## Technology Focus

### Primary Stack
- Claude Code (Anthropic's agentic coding tool)
- Claude API (text, vision, tool use, extended thinking)
- Anthropic SDKs (Python, TypeScript)

### Complementary Technologies
- Frontend: React, Next.js, TypeScript, Tailwind CSS
- Backend: Node.js, Python, Django
- Database: PostgreSQL, Supabase, Redis
- Infrastructure: AWS, Vercel, Docker, Kubernetes
- AI/ML: LangChain, Hugging Face, Mistral AI, HeyGen
- DevOps: GitHub Actions, Terraform

### AI Agent Capabilities
- Multi-agent orchestration with Claude Code
- MCP (Model Context Protocol) server development
- Custom Claude Code skills and hooks
- RAG (Retrieval-Augmented Generation) pipelines
- AI-native workflow automation

## Contact

- **Website:** https://produktentdecker.com
- **Email:** kontakt@produktentdecker.com
- **Phone:** +49 176 2348 6418
- **Book a call:** https://cal.com/produktentdecker/erstgespraech
- **LinkedIn:** https://www.linkedin.com/company/107608369/
- **GitHub:** https://github.com/ProduktEntdecker
- **Location:** Munich, Germany
- **Languages:** German, English
- **Availability:** Remote and on-site across DACH, remote worldwide